Crayola Creativity Week 2024

Free celebrity enhanced program and resources. Over 3 million children participated last year.
Sep 27, 2023
A week-long celebration of crayons and creativity.

Crayons power kids’ creations and Crayola Creativity Week will go live from January 22-28, 2024. The week-long, world-wide program hopes to give young children space to let their originality shine with plenty of resources, giveaways and creator celebrity content.

Crayola Creativity Week ties to key learning objectives, spotlighting creativity through visual art, dance, STEAM, and literacy, with messages and experiences designed to inspire students and help children express their ideas confidently.

Cheri Sterman, Crayola’s Director for Education, and one of the top five child development experts in the United States said, “Last year, over 3.5 million school children from 28,500+ schools in 77 countries participated, which is just incredible. Learning through cross-curricular, creative learning experiences, creativity is a mindset that helps students learn about themselves, others, and the world around them. Our theme for 2024 is ‘Creativity Connects Us’, with this year’s resources, activities and events centered around the new theme.”

The program targets Primary School aged children and includes new educational resources; a Teacher Guide, inspirational videos, daily challenges, downloadable Thinking Sheets, and most importantly the lively interactions between, and with, students.

The learning experiences presented during the week, and in the extensions, can be implemented year-round and are intentionally aligned with education standards in multiple subject areas.

As well as spotlighting STEAM and Literacy, the daily content schedule is also focused on Self Expression, Diversity, Equity, and Inclusion, Social Emotional Learning and Kindness. Each day’s activities take around 30 minutes.

Students will learn from various celebrities, and join award-winning actors, iconic musicians, prima ballerinas, fashion editors, entrepreneurs and scientists in a read aloud and hands-on art making demonstration. They can complete the daily creative challenge using Crayola’s downloadable, printable Thinking Sheet activities, and there’s the opportunity for teachers to share their class’s artwork online using #CrayolaCreativityWeek to enter to win prize packs filled with Crayola products, books and tech.

“We are continuing to support Crayola’s mission to nurture children’s creative mindset and bring more creative opportunities to children, as we know that when children apply creative thinking and express their ideas, every learning experience becomes richer and more engaging,” said Cheri.

Registration is now open.  Resources will be available from 20 January 2024. will be the hub for promoting daily activities, providing easy access to a growing collection of instructional resources, videos and activities.