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Dymocks education play Potentia

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Our book retailers have been through a torrid time, we won’t mention the A word, and they have been forced to adapt and innovate which Dymocks is in the midst of doing.

Dymocks has announced the launch of a new education business, Potentia which will open its first Learning Hub in Bankstown on 15th October, followed by a Parramatta centre in late October.

Potentia offers high school tutoring in Maths and English and HSC tutoring across a broad range of subjects.

Steve Cox, Dymocks MD, said the brand plans to expand the new business nationally with a view to opening an additional five sites within the first 12 months. “Our national head office will launch in Sydney and we have targeted expansion plans across the Eastern states. The long-term aim is to roll out 30 learning hubs over the next five years and to make available our leading materials and systems to franchisees in regional areas.”

Cox said there is clear demand for education support outside of the traditional school setting.

“With Australia’s literacy and numeracy rates in decline, it’s not surprising that parents are concerned about the education needs of children in their families and we hear this daily from our customers. At Dymocks we believe that education can unlock a lifetime of potential. We’re excited to launch a new education business into the Australian market to help students of every age be the best they can be.”

Cox said that for 140 years Dymocks locally owned and operated stores have worked closely with their local communities to improve children’s literacy and connect Australians with their next great read.

“Since 1879, Dymocks has supported a lifelong love of learning through reading. Potentia is the natural next step in achieving our mission of education for life. We recognize the challenges faced in traditional school education today and with Potentia we’re investing in the next generation of readers, thinkers, creators and problem-solvers – with a different approach to learning support.”

Potentia is offering 20% off course fees for enrolments before 4th November. Foundation Scholarships are available for high school students enrolling in term 4. For more information visit or call 1300 33 77 88.

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