The Gruffalo Trail augmented reality experience will be open at Currumbin Wildlife Sanctuary Gold Coast in time for the April school holidays.
The Gruffalo himself arrived to check out his new home, escaping the pages of the classic picture book The Gruffalo which celebrates its 20th anniversary this year.
The Gruffalo Trail attraction is an Australian first and works a bit like Pokemon Go. You can download The Gruffalo Spotters Aus app for free before or during your visit. The app is simple to use and makes the characters come to life in 3D augmented reality.
Families will follow clues along the trail into the deep dark wood in search of The Gruffalo and meet the much-loved characters from their favourite book. The Gruffalo Trail also includes a new nature play zone for kids to enjoy.
Currumbin Wildlife Sanctuary’s General Manager Michael Kelly is excited by the arrival of The Gruffalo.
“The Gruffalo is a favourite for kids around the world. This trail is a great example of using state of the art technology to entertain children, while getting them out to enjoy their natural environment,” said Kelly.
“For those who are not keen on technology, there are great interactive elements to the trail, but using the app really makes the characters come to life in full 3D animation in a way I’ve never seen before. Parents will be impressed with the detail of the character animation. The Gruffalo Spotters Trail will really capture the imagination of the kids,” he said.
Visitors will also be able to meet The Gruffalo at Gruffalo’s Grove for daily photo opportunities
“The Gruffalo plans to stay for about a year on the Gold Coast, before returning back to the forest in England and we are really excited to have The Gruffalo here at Currumbin Wildlife Sanctuary.”