Menu

Education Today Logo


newsletter

Education Today Cover Browse Issue

iNewsletter moves the school newsletter on parents' mobiles

News Image

Naavi, developer of iNewsletter has urged schools to "get with the times" as their research reveals that more than 60% of parents read their schools' newsletter on a mobile device. But most schools are still sending out their weekly bulletin as a PDF, which is cumbersome to access on a mobile phone.

Co-founder of Naavi, Blake Seufert says “We created iNewsletter out of a need. While working as IT Director at a large Victorian state school, I realised our newsletter was terrible. It didn’t work on a mobile phone, lacked visual appeal, and we spent too much time each week preparing it.”

“We created iNewsletter as the first truly online newsletter platform. Schools love it because it saves them time and they can produce a much more professional and interactive newsletter. Parents love it because it’s easier to navigate and they can read while they’re waiting at swimming practice, on the train, or waiting for their morning coffee.

”Schools create a newsletter to communicate with their parents. If they’re spending all this time creating a newsletter then they want to ensure it’s actually getting read.

“Parents are so busy and once they discover they don’t need to pinch-to-zoom or swipe around the screen, they actually read the newsletter."

Pitsa Binnion, Principal of McKinnon Secondary College says: “The parents love the ease of accessibility and the fact that we can include so many photos really resonates with the community. Parents love nothing more than seeing a picture of their son or daughter in the fortnightly newsletter.”

Now up to issue 13, McKinnon News is a good looking three-column format and there's a comprehensive video demonstration of how the newsletter is created, published and presents on Mac or PC as well as on a mobile.

The iNewsletter website takes new school users step-by-step through the process of creating a newsletter and there's a comprehensive FAQ section. Pricing starts at $A20 per month for a 100 student plan and increases to $A146 for the 3500 student plan; there's a free version for very small organisations that includes that includes up to 200 email subscribers and 1 publish per month.


11 Nov 2017 | Melbourne, VIC
Study finds boys could benefit from greater number of girls in schools News Image

Studying the reading test scores of more than 200,000 15-year-olds from over 8000 mixed-sex schools around the world, researchers discovered that boys’ performance was significantly better in schools where more than 60% of the pupils were girls. Read More

10 Nov 2017 | Melbourne, VIC
100 scholarships for teachers in RMIT App Development with Swift online program News Image

100 online scholarships for teachers are on offer as part of the new RMIT App Development with Swift curriculum. The Online program starts on 20 November while a new vocational education short course will be taught on campus from February 2018. Read More

10 Nov 2017
Risks and rewards in accelerating technology and social shifts News Image

Accelerating technology and social shifts are driving massive change in the economy, with fast-paced innovation transforming industries old and new and generating tremendous new opportunities for value creation. But Australian Students are at risk of being left behind. Read More

9 Nov 2017 | Sydney, NSW
Science experts 'walk the talk' to improve primary STEM learning News Image

The involvement of community science experts in primary school classrooms can transform students’ views about and understanding of science. Bringing in science and engineering experts who 'walk the talk of science' helps students understand the processes of scientific inquiry and their value to social progress. Read More                 

9 Nov 2017 | Australia
High schoolers take on futuristic space design challenge News Image

Ten high schools from Australia and New Zealand are one step closer to representing the Australasian region at the International Space Settlement Competition at Kennedy Space Centre as Space Design Competitions Australia announces finalists for the 2017 Australian Space Design Competition. Read More